The Dodgers new ownership group created American Media Productions in December of last year with the goal of launching a regional sports network dedicated to the team, and now they’ve announced that the network will be called SportsNet LA and will be home to the Dodgers starting in 2014, according to a Time Warner Cable press release.
The press release also gave some plans for the programming apart from games, which I wanted to know about, and talks about the involvement of TWC.
In addition to being the exclusive local home for all of the Dodger games, SportsNet LA will provide comprehensive behind-the-scenes Dodger programming, featuring more insights, analysis and commentary about the team than ever available before.
Time Warner Cable (TWC) has agreed to be SportsNet LA’s charter distributor, and will carry the new network for its customers throughout Southern California and Hawaii under a long-term affiliation deal. In addition, in return for agreeing to make payments over the life of the deal, TWC will be the exclusive advertising and affiliate sales agent for the new network and will have certain branding and programing rights with respect to the network. TWC will also provide certain non-game production and technical services to AMP.
This has been a bit of a foregone conclusion for almost a week now, but the part we’re all still waiting on are the exact terms of the deal, which have not been released yet. Also, I guess I don’t care as much since I get TWC in Hawaii, but for those who don’t have TWC, it’s yet to be seen how negotiations with other carriers will work out.
Regardless, it’s nice to finally see this officially confirmed, even if it does still need MLB approval.
The #Dodgers do not yet have MLB approval for TV deal. The pending revenue-sharing issue does not involve Time Warner.
— Bill Shaikin (@BillShaikin) January 28, 2013
John Ourand of Sports Business Daily reports that the deal is for $7 billion over 25 years.